What: A cross country bike ride to raise awareness and funds for breast cancer.
The RideforCancer will start in Long Beach, California and covers 6,000 miles over four months before ending in Bar Harbor, Maine.

April 21, 2001 - Mid August 2001

Bicyclist: Matthew Allen

Contact: Patti Allen
E-mail: patti@rideforcancer.com

Matthew Allen
E-mail: matt@rideforcancer.com

National Breast Cancer Coalition Fund
1707 L Street, NW
Suite 1060
Washington, DC 20036

Local NBCC member organizations

Management Team:
Patti Allen
Events Coordinator, Public Relations

Michele Rakoff - Local Contact Organizer
Breast Friends Contact

Dino T - Webmaster

NBCC - Lana Bilyeu Fiscal Agent,
Development Associate

Long Beach, CA to Eugene, OR (Pacific Coast Route)
Eugene, OR to Missoula, MT (Bicentennial Route)
Missoula, MT to Glacier National Park, MT
(Great Parks Route)
Glacier National Park, MT to Bar Harbor, ME
(Northern Tier Route)

Sponsorship Benefits:

Web site:

    • Company name on main web page with a hyperlink to your web site
    • Four-color display on the Sponsorship page with a hyperlink to your web site.
    • A short paragraph on the Sponsorship page outlining your company


    • Sponsors are given prominent mention in newspaper and TV interviews
    • References in weekly newsletter and journal updates
    • Photos for press will have sponsor stickers/patches on bicycle


    • RideforCancer would be happy to display your brochures, business cards, or banners on Matt's bike, support vehicle, and at our fundraising events.
    • Display of your stickers and/or patches on Matt's bike
    • Matt would be happy to wear your T-shirt or hat displaying your company

Name Association:

    • Aiding in the fight against Breast Cancer,
      an international crisis
    • A unique event in adventure fundraiser.

Publicity for RideforCancer.com:

    • E-newsletter: Will be sent out weekly to those who have subscribed
    • Television show call ins: Weekly call in to Long Beach Television show
    • Breast Cancer Newsletters: Matt will write articles and visit with breast cancer organizations in the towns he rides through
    • Web site: A professional web site has been developed for supporters to follow the journey
    • Local media: Matt will contact local media and work with local breast cancer centers to get press coverage in towns he passes through.
    • Links from other sites: Our web site is linked from related sites involving breast cancer, women's issues, adventure lifestyles, and non-profit organization

Web Site Features: